The Ralph Lauren Breast Cancer Pink Pony campaign runs on social media too and you can make a difference.
Help The Polo Ralph Lauren Foundation support cancer research and treatment.
From October 1–31, 2014, for every photo posted to Instagram, Twitter and RalphLauren.com/PinkPonyPromise with the hashtag #PinkPonyPromise, the Pink Pony Fund of The Polo Ralph Lauren Foundation will donate $10 to cancer-related causes.
Plus, tag up to five friends and the Pink Pony Fund will donate an additional $1 for each tag (up to a $1 million total donation). The beneficiaries of the #PinkPonyPromise are the Ralph Lauren Center for Cancer Care and Prevention and Memorial Sloan Kettering Cancer Center.