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Make everyday style matter

The modern everyday style shopping guide for women after 40.

As fashion designer Alexander Wang once said “Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing”.

Refresh your wardrobe. Invest in stylish clothes, shoes and bags that you can enjoy in your everyday.

Create chic outfits inspired by the latest fashion trends.

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Mixing high and low end fashion as well as different designers garments is key to creating a unique personal style.

Shop the classic cool fashionable edit below. By clicking on the images you will be redirected to the elite of online shopping.

We search the web for chic bargains too.

Smart shopping is our weakness.

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