For the 2016 Spring Summer Prada Real Fantasies, AMO created an amazing short film to present the new collection, using graphics that look like architectural renderings.
Models move through a neutral scene between the undefined and distilled fragments of daily life. The horizon and scale constantly shifts, manipulating the frame and disrupting a linear sequence, an artificial landscape where fiction and collection collide.
AMO and Prada have been collaborating on the fashion house’s lookbooks since the Spring/Summer 2007 show. Starting with the Spring Summer 2012 show, AMO has turned the project into Real Fantasies, a graphic short movie, introducing animation and music to the lookbooks.
The project highlights the attitude of Prada and the conceptual references of the collection, season after season making fashion art!
The 16th edition of the Prada Real Fantasies
Welcome to the “Indefinite Hangar” – a “3 dimensional blank space” with a “synthetic fixed sunset”.
ART DIRECTION by AMO:
Ippolito Pestellini Laparelli,
PRODUCED by APRIL:
DIRECTED by Matteo Frittelli
EDITED by Andrea Favia
ASSISTANT EDITOR by Maria Giovanna Monaco
VISUAL EFFECTS by Giulia Regalini
MUSIC by 3o –
CAMERA AND SUPPORT by Atlantis Film
Have a lovely Day!!!
What a cool video!
I was so impressed… high tech and super stylish 🙂