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For the 2016 Spring Summer Prada Real Fantasies, AMO created an amazing short film to present the new collection, using graphics that look like architectural renderings.
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Models move through a neutral scene between the undefined and distilled fragments of daily life. The horizon and scale constantly shifts, manipulating the frame and disrupting a linear sequence, an artificial landscape where fiction and collection collide.
AMO and Prada have been collaborating on the fashion house’s lookbooks since the Spring/Summer 2007 show. Starting with the Spring Summer 2012 show, AMO has turned the project into Real Fantasies, a graphic short movie, introducing animation and music to the lookbooks.
The project highlights the attitude of Prada and the conceptual references of the collection, season after season making fashion art!
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The 16th edition of the Prada Real Fantasies
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Welcome to the “Indefinite Hangar” – a “3 dimensional blank space” with a “synthetic fixed sunset”.
ART DIRECTION by AMO:
Ippolito Pestellini Laparelli,
Giacomo Ardesio
Giulio Margheri
PRODUCED by APRIL:
Executive Producer
Alessandro Farinella
DIRECTED by Matteo Frittelli
EDITED by Andrea Favia
ASSISTANT EDITOR by Maria Giovanna Monaco
VISUAL EFFECTS by Giulia Regalini
MUSIC by 3o –
CAMERA AND SUPPORT by Atlantis Film
Have a lovely Day!!!
What a cool video!
I was so impressed… high tech and super stylish 🙂