London- Karl Lagerfeld and Net-a-Porter in Covent Garden… I was there too:)

Covent Garden Net-a-porter and Karl pop up windows
Covent Garden Net-a-porter and Karl pop up windows

New Age Launch Magnificent with Pop-Up… Windows !!! 

What a magnificent mega new age marketing strategy!!! A Clothing Line Launch with Pop-Up Windows opening simultaneously in five major cities and online??!!! Attending the London Karl Lagerfeld KARL for Net-a-Porter launch event, was no doubt a  futuristic experience! Just opposite the impressive Apple store in Covent Garden was a virtual shop with three windows decorated with pictures of the collection.

 

Karl Lagerfeld's affordable collection
Karl Lagerfeld’s affordable collection

The German fashion designer and creative director of Chanel Karl Lagerfeld launched his new affordable line “The Karl Collection” exclusively on luxury retail brand Net-a-Porter. The starting figure is just £50 and though the 70 piece KARL range goes up to £360 including biker jackets, pleated skirts, blinging metallic shirts and leather collars.

Karl black balloon
Karl Lagerfeld's affordable collection only at Net-a-porter
Karl Lagerfeld’s affordable collection only at Net-a-porter
Loved the Karl look a likes

Shopping the collection using the Karl app

You could use your ipad for Launch Karl Lagerfeld Collection and win!
Karl’s Karls!!!
Karl’s Karls!!!

The collection, launched yesterday on January 25, 2012, featured in five international pop-up store windows by Net-a-Porter in London, Paris, New York, Berlin and Sydney. Karl collection launch in Covent Garden is the one I attended and Daniel a personal shopper at Net-a-Porter gave me his ipad, so I could focus the camera on the window, try to purchase an item and get a chance to win it. Grr I didn’t win but a girl next to me did ! “Hold that feeling”  the photographer was instructing her so he could get his picture for the Net-a-Porter magazine! 

Karl at Covent Garden, coffee
Karl at Covent Garden, coffee

The Launch Karl Lagerfeld Collection in London
To celebrate the launch of KARL, online stockist Net-A-Porter had a gift for the first 50 shoppers and a chance to win pieces from the collection, as well as a £1,000 shopping spree on its virtual boutique. 
The Launch Karl Lagerfeld Collection in London
The Launch Karl Lagerfeld Collection in London

After months of anticipation, Karl Lagerfeld’s collection has just landed on NET-A-PORTER  and many items are sold out.

Karl launch in Covent Garden
Karl launch in Covent Garden
Invitation Karl launch 2012
Invitation Karl launch 2012
Read the instructions
Karl launch 2012
Karl launch 2012
Karl addict t-shirt
Karl addict t-shirt

And what makes this collaboration so distinctive in comparison to those we’ve seen previously? ‘This is a fashion first in terms of the buzz we’ve generated to launch it, it reaches 170 countries, and 3.5million visitors have access to the collection at the same time.’

Karl Lagerfeld for Chanel 2012!

The collection consists of 70 pieces of classic Karl pieces, from draped jersey dresses to monochrome T-shirts and leather jackets, all with that signature rock ‘n’ roll edge between Isabel Marant and Haider Ackermann … Even though anything designed by Karl is going to set the trend my favorite items are the following:

KARL at NET-A-PORTER
Dress from Karl collection 2012
Collar in silver leather by Karl
Biker vest by Karl
These gloves by Karl where sold out in just a few hours!
Silver leather skirt by Karl sold out immediately!
Black and white shoes by Karl

Loved the experience… that is futuristic marketing!!! Well, Karl and Net-a-Porter are a step ahead …again…

London is sunny today!

Have a lovely day!

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