Isn’t it amazing how H&M always creates such a buzz around their brand name. Having a masters degree in Marketing, I am obsessed with genius marketing and branding strategies!
They are constantly in the news for some exciting reason. A strong brand created by a successful branding agency. You might think I am coveting everything H&M creates! But, the truth is the Marni collection was amazing and I am wearing everything single garment I got again and again. Plus, their collaboration with Maison Martin Margiela helped me add some avant garde pieces in my wardrobe in a fast fashion price tag. This time it was the Conscious and the Conscious Exclusive Collection campaigns which influenced my purchases. It is my favorite marketing campaign because they convinced me they work for a more sustainable fashion future which is something I care about. It is an approach to managing their business based on the vision that all their operations should be run in a way that is economically, socially and environmentally sustainable. Hennes & Mauritz celebrated the launch of its second Conscious Exclusive collection with cool fashionable parties which was all over the fashion blogs too.
Are you affected by brand messaging? Does it change your behaviour? I know that when I got my new white suit from the Exclusive Conscious collection I felt it was an ecological, ethical decision…:) That is what I call clever branding…
Images- Fashionologie, H&M
Have a lovely Day!!!