I just learned about an amazing new Luisaviaroma and Adidas Charity Project called Make Kids Happy. They are launching in collaboration with designers like Dolce & Gabbana, Balmain, Pucci, Mary Katrantzou, Anthony Vaccarello (even Pharell Williams) and many more, who have turned a soccer ball into a work of art to help the educational development of children in Brazil.
World-renowned designers will customize the “Brazuca”, official match ball of the 2014 FIFA World Cup, rendering each ball a unique work of art.
These masterpieces will be auctioned on eBay, starting in June and continuing throughout the World Cup Finals. All proceeds will be donated to the Gol de Letra Foundation*, whose mission is to improve living conditions for children in the Brazilian favelas through Art, Culture, Education and Sports.
The Luisaviaroma Charity Project looks at Brazil through a different lens uniting two cultures in the universal language of Art & Fashion.
At the FIRENZE4EVER 9th Edition, the bi-annual event that promotes and encourages interaction between brands and bloggers, offering both the opportunity to meet face-to-face and to raise their profile online. It started in June 2010 to celebrate Luisaviaroma.com’s 10th anniversary of online activity, Luisaviaroma is hosting three spectacular days of special guests, styling and photo shoots.
Charity Project Designers
All the participating designers:
Au jour le jour
Dolce & Gabbana
Gazzetta dello sport
Stefano De Lellis
Gol de Letra Foundation
Established by the famous Brazilian soccer players, Raí and Leonardo, the Gol de Letra Foundation is acknowledged by UNESCO as a world model in the assistance of children and adolescents living in an at-risk environment. Based in Brazil, the non-profit organization works in the suburbs of São Paulo and Rio de Janeiro.
It currently assists 1300 children and young persons, focusing on a new way of learning that embraces knowledge, culture and citizenship. Their mission is to contribute to the educational development of children and teenagers, encouraging autonomy and motivating change from within the community.
PS. Don’t Miss out Amazing Luisaviaroma $500 Gift Card Giveaway
Have a lovely Weekend!!!