The Balmain for H and M Collaboration pre-launch party was yesterday night and I was there because one, I had to check the collection first hand and two, I desperately wanted the black leather jacket with the golden buttons.
In case you don’t know what I am talking about its the one Gigi Hadid, the American fashion model and television personality, was wearing #HMBAMAINATION party.
Last night pre-launch party in Athens
Even though the official worldwide launch of the Balmain for H and M collection is on the 5th November 2015 I had the chance to try on and purchase a few clothes from the H&M flagship store in the center of Athens, in Greece and I want to warn you generally women’s sizes run small…
But before we get in to that, the H and M marketing strategies keep getting smarter and smarter. After a long history of impressive H&M Collaborators… Jimmy Choo, Karl Lagerfeld, Isabel Marant, Lanvin, Marni, Versace, Maison Martin Margiela, Alexander Wang… Balmain came next with plenty of teases. We saw amazing pieces on the red carpet on Instagram and campaign images starring Gigi Hadid, Kendall Jenner, and Jourdan Dunn.
Balmain designer Olivier Rousteing in collaboration with H&M created a 110 piece collection which includes women’s and men’s clothing and accessories with prices going up to $599 for the extra heavy beaded velvet dress.
Being a storied Parisian couture house, Balmain is famous for its super-womanly silhouettes and lashings of rich embellishments, with a fierce twist added by Olivier for the young generation.
Oliver exclusively revels to Marie Claire that:
‘When it all sells out, I’ll celebrate with a selfie, of course! I want everyone to take pictures in the queue, outside the store, in the changing room and at the till, to show me how they’re wearing the pieces in their own way.’ A red (Instagram hashtag) #HMBalmaination tag is even hanging from the bags.
Oliver said to Vogue :
Why was it important to you to bring Balmain’s elevated techniques—like embroidery, beading, and draping—into your H&M collaboration?
The craftsmanship was really important to me in the Balmain x H&M collection. If you collaborate with Balmain, you have to know that there can never be any compromise, and that’s something that H&M understood so well.
Discover in the video below, the world of richness, attitude and energy from BALMAIN x H&M. A collection which fuses classic French couture with urban chic and feautures the Balmain signatures of craftsmanship, strong silhouettes and covetable fabrics.
Plan out your shopping list in advance… Even though, you can shop and return for a full refund after a few days.
The Balmain X H&M bag looks as luxurious as most of the clothes. The dresses are silk or silk blend.
I got the velvet green dress with the golden zippers. Note, it runs extremely small. I wear a size UK 12 and I got 42.
As for the velvet black dress with braiding, it runs true to size. However, if you have a curvy figure you might want to go a size up.
I am planning to wear it with the Aquazzura Wild Thing 105 fringed red sandals.
I loved Alexa Chung’s style.
Alexa Chung, in New York at the Balmain x H&M launch party, on 20 October.
I also got the dark-blue (I could swear it as black) wide-cut, double-breasted coat in brushed, Italian wool-blend twill. Very warm, stylish and runs big to size. I got 34.
Balmain for H&M pants sizes run true to size and if you are in between you can go smaller.
I tried the skinny leather pants and the silk wide velvet pants both fit true to size.
Balmain for H&M faux fur jacket size fits big to size. I fit just fine in a 34!!!!!!!
If you want a Balmain for H&M men’s leather jacket and you are UK size 12, like me, you can fit in size 44 but size 46 will look fit better.
Regarding the Balmain for H&M men’s military style jacket with metal embroidery and a satin shawl collar, which is to die for, you will need size 44.
SHOPPING IN STORE
The first 420 people in line will be given a colored bracelet – 14 colors with one for each group of 30 customers. Your color determines when it’s your time to shop in the designer collection area. Each group will have 15 minutes to shop. The bracelets are only for customers shopping the Balmain x H&M collection.
If you are not in the first 420, you can still shop in the store, as the braclet system only applies to the Balmain x H&M collection. After the last group shops we’ll open the designer collection area to all customers.
SHOP ONLINE THE BEST from Balmain X H&M COLLECTION
These are the pieces worth grabbing
What do you think? Have you chosen your favorites?
However, I have to share with you the video from the Balmain for H&M launch in Istanbul. It’s a crazy HMBALMAINATION… Say’s it all !!!
PS: You can now find new with tags Balmain for H&M garments on Vestiaire Collective. The prices, obviously, are much higher but each garment is still worth more than that. The collection was more Balmain than HM!
Have a lovely Day!!!