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How to Keep up With The Fashion Trends

How to keep up with the fashion trends Alexa Chung
Fashion is a fickle business and trends seem to change as often as the weather. The time it takes for the latest trend to go viral has dramatically reduced thanks to the rise of blogging and social media, and websites such as Lookbook and Pinterest mean it has never been easier to share ideas and inspiration online – here’s a brief guide on how to keep up with the latest trends.


Blogging is a key way to keep up to date on what’s hot and what’s not. Many fashion bloggers regularly update reviews of products and events and use “OOTD” (outfit of the day) posts to show off their latest looks. Use a platform like Blog Lovin’ to keep track of new posts, and always check bloggers’ individual “blog rolls” (lists of favourite and affiliated blogs) as a source of other inspirational bloggers to follow.

Chiara Ferragni -The Blonde Salad

Chiara Ferragni – Blog The Blonde Salad

Blair Eadie- Atlantic Pacific

Blair Eadie- Blog Atlantic Pacific


Digital media may be thriving but print still has a pulse. Glossy monthly publications can keep you up to date with high fashion trends, whilst following high street fashion is made easy by the cheaper weeklies. You needn’t take out a subscription or pick a favourite; taking samples from as many titles as possible helps to find the styles that most appeal to you.

Cate Blanchett Covers 'Harper's Bazaar Australia' Magazine May 2013 Street fashion

Keep your eyes peeled and look for fashion inspiration everywhere you go, from commuters on the tube to fashionistas sipping cocktails after work. Look out for recurring themes, such as unusual colours, statement prints or unique accessories. Patterns will begin to emerge that you can incorporate into your own wardrobe.


Proenza Schouler PS1 by Tommy Ton Spring 2013

Valentino Studded shoes by Tommy Ton

Valentino Studded shoes by Tommy Ton


From high street favourites to designer stores, boutiques to vintage markets, stay at fashion’s cutting edge by window shopping. Compare brands and look out for similar styles or shapes appearing in multiple stores. Magazines can be generic in their coverage of trends, so developing your own eye for a trend is essential to maintaining an individual sense of style.

Selfridges London March 2013

Selfridges London March 2013

chanel new York Soho March 2013

Chanel New York Soho March 2013

Chanel Paris (Avenue Montagne) March 2013

Chanel Paris (Avenue Montagne) March 2013


Keeping abreast of celebrity fashion – always up to date thanks to the endless attention of stylists and sponsors – is a great way to keep on trend. Whether you pore over pap-snaps or follow red carpet fashion, there’s plenty to take from celebrity style. Be wary of copying any outfits too closely, however: celebrity fashion is the most watched window in the fashion world and you won’t be the only one looking in.

Rosie Huntington Whiteley street style 2013

Rosie Huntington Whiteley Street Style 2013

Olivia Palermo Madrid wearing a Zara top with jeans by Hudson, and my shoes are personalized from SchoShoes Milano.

Olivia Palermo Madrid wearing a Zara top with jeans by Hudson, and shoes personalized from SchoShoes Milano.

Whether shopping online or in-store, why not get a credit card from American Express for quick and easy transactions? American Express credit cards come with a host of exclusive membership benefits and rewards, including Preferred Seating – giving you access to the very best seats at restaurants, theatres and music venues across the country.

Images- fashionologie, The Blonde Salad, Atlantic Pacific, Just Jared, windowswear

Have a lovely Day!!!


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